| Type | Subsidiary and franchise system |
|---|---|
| Industry | Restaurant |
| Founded | 1981 |
| Headquarters | Brisbane, Queensland |
| Number of locations | 320 + |
| Products | Coffee, doughnuts, soft drinks, ice creams, milkshakes, frozen carbonated beverages, hot dogs |
| Owner(s) | Retail Food Group |
| Website | www.donutking.com.au |
Donut King is Australia's biggest doughnut franchise, based in Southport, Queensland.
Contents |
The Donut King chain was founded in 1981 in Sydney[1], and is currently managed, under license, by the Southport-based Retail Food Group Limited. Retail Food Group also manages Michel's Patisserie, Brumby's Bakeries, and bb's Cafe, with a total of 1050 stores within Australia and New Zealand
As of September 2010, there were over 350 Donut King stores in Australia[2] in almost every major shopping centre. In July 2008, Donut King entered into a master license agreement with Shanghai-based Mak Brands, marking the Australian brand's first foray into the China market. There are now 7 stores in China. [3]
Besides doughnuts, Donut King also serves a variety of other food items and beverages such as coffee and teas, soft drinks, milkshakes, soft serve ice creams, frozen carbonated beverages, and hot dogs. Many of these are offered along with doughnuts as part of a promotion or 'deal'.
On December 05, 2007 Donut King oversaw construction of the World's Largest Doughnut, in order to celebrate The Simpsons Movie's DVD release. It was created from over 90,000 doughnuts, using half a tonne of pink icing and 30kg of sprinkles from Donut King. Taking 40 people over nine hours to build, the giant doughnut measured six metres and weighed a whopping 3.5 tonnes.[4]